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Research: Nonprofits Lagging In Digital Marketing Spending...

A FIELD OF DREAMS? RESULTS OF A LANDMARK STUDY It’s becoming a digital-first world. But digital lags others methods of reaching donors, according to results of a study of media buying habits by nonprofits. While nonprofit marketers, advocates and fundraisers plan to spend more on digital, it is still a fraction of more traditional media. […]

TechSoup Campaign Gets $2.5M Boost...

TechSoup’s $11.5-million Growth Capital Campaign received its latest infusion in the form of a $2.5-million grant from the VMware Foundation. The grant, made through donor-advised fund Vanguard Charitable, will support initiatives to significantly expand TechSoup offerings and nearly double the number of nonprofits it serves. The foundation joins a coalition of 155 individuals and organizations, […]

Data That Won’t Churn Your Stomach...

If we all trusted our gut when it comes to fundraising instead of making data-driven decisions, we’d all be wrong most of the time. There’s a three-pronged approach to using data and it isn’t that incredibly complicated. It was all uncovered in a session during the recent Bridge To Integrated Marketing and Fundraising Conference held […]

Speed Doesn’t Kill When It Comes To Mobile...

Question: What can you do in just 2.4 seconds? Answer: You can lose a donor. Every nonprofit marketer knows that the faster the mobile page speed, the better. It can be unforgiving. According to Google/SOASTA Research, when it comes to average load time for all elements on a mobile page, non-bounced session loaded in 4.5 […]

Virtual Becoming A Reality For Donor Involvement, Education...

Virtual Reality (VR) can create a social peer-to-peer dynamic at your annual gala, bringing a slice of gamification and competition among iPad-wielding major donors. VR doesn’t always have to be something that nonprofits trot out only for annual events. Best Friends Animal Sanctuary put a few hundred of its donors in VR headsets at its […]

Online Events Creating Low-Cost Revenue Generation...

Livestreaming fundraising is not unlike an old-fashioned donor event – except online. Supporters and donors raise money for your organization but it all takes place live on the Internet. Marc Almanzor, manager of development systems at Doctors Without Borders/Médecins Sans Frontières (MSF), presented “Livestreaming: Putting the Fun in Fundraising” during the recent Bridge to Integrated […]

Legislative Update: Data Privacy Regulation Heating Up...

Consumer privacy is getting the attention of state and federal legislators. For example, the California Consumer Privacy Act (CCPA) was passed very quickly in mid-2018, without any serious vetting with impacted stakeholders, and will become effective in January 2020. CCPA introduces new privacy requirements, and while nonprofit organizations do not literally fall under the jurisdiction […]

Critical Tools For Your Capital Campaign...

You just can’t ask people for a gift to a capital campaign and expect you’ll be successful. You need a plan that to which you stick. And, it can be remarkably uncomplicated. According to Amy Eisenstein, ACFRE, you need six elements: A Timeline; Objectives and Working Goal; Case for Support; Gift Range Chart; Depth Chart; […]

What’s It All “A Bot?”...

When hurricanes struck Texas, Florida and Puerto Rico almost two years ago, the spartan social media staff at Direct Relief was overwhelmed with messages via Facebook Messenger with questions about how to donate, volunteer or get help. The Goleta, Calif.-based disaster relief agency had fewer than two people handling social media, so leaders turned to […]

Tech Is Driving Millennials’ 10 Traits...

After a decade of studying, the Millennial Impact Project (MIP) has identified 10 traits that characterize how young people approach causes and engagement. “The Millennial Impact Report: 10 Years Looking Back: Insights from 10 years of research working in partnership with young Americans on causes today and in the future” (#MIR10) was researched by Achieve, […]