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Phishing And Malware And Ransom – Oh My...

The sign on the locked door of a nonprofit where staff members were unsophisticated about the dangers of cyberspace just might end up being “Gone Phishing.” If you think that cybersecurity is all about technology you are only half of the way there. The critical underpinning of organizational cybersecurity is leadership. Senior managers must set […]

Cashless Red Kettle Options Go National...

Coming off a few disappointing fundraising holiday seasons, the Salvation Army is making it easier for donors to give back during the Christmas season by making a gift online with Apple Pay or Google Pay at participating red kettles.  The Salvation Army will place smart chips and QR codes on red kettle signs across the […]

Defending Donor Data Isn’t Simple...

Imagine if you will, someone sitting in a room in an undisclosed city who sends your charity $1 on a credit card. All of a sudden all of your donor data is on the dark web. This is not an episode of “The Twilight Zone.” It happens every day in fundraising offices around the world. […]

Digital Transactions: Is It Cash, Property Or Process?...

Even financial professionals often don’t understand the difference between blockchain and Bitcoin. They are not synonymous terms. A blockchain is a ledger where transactions are recorded and confirmed anonymously. It is a record of events that is shared between many parties. Once information is entered it can’t be altered. Bitcoin is just one of the […]

Salesforce, NetSuite Update Programs...

Cloud technology firm Salesforce, which earlier this year announced it was folding its .org division, announced an expansion of its Nonprofit Cloud capabilities, adding case management, volunteer management and program management. Approximately 40,000 nonprofits use the firm’s Nonprofit Success Pack, according to Salesforce. The new program management functionality is intended to increase efficiencies for case […]

Research: Nonprofits Lagging In Digital Marketing Spending...

A FIELD OF DREAMS? RESULTS OF A LANDMARK STUDY It’s becoming a digital-first world. But digital lags others methods of reaching donors, according to results of a study of media buying habits by nonprofits. While nonprofit marketers, advocates and fundraisers plan to spend more on digital, it is still a fraction of more traditional media. […]

TechSoup Campaign Gets $2.5M Boost...

TechSoup’s $11.5-million Growth Capital Campaign received its latest infusion in the form of a $2.5-million grant from the VMware Foundation. The grant, made through donor-advised fund Vanguard Charitable, will support initiatives to significantly expand TechSoup offerings and nearly double the number of nonprofits it serves. The foundation joins a coalition of 155 individuals and organizations, […]

Data That Won’t Churn Your Stomach...

If we all trusted our gut when it comes to fundraising instead of making data-driven decisions, we’d all be wrong most of the time. There’s a three-pronged approach to using data and it isn’t that incredibly complicated. It was all uncovered in a session during the recent Bridge To Integrated Marketing and Fundraising Conference held […]

Speed Doesn’t Kill When It Comes To Mobile...

Question: What can you do in just 2.4 seconds? Answer: You can lose a donor. Every nonprofit marketer knows that the faster the mobile page speed, the better. It can be unforgiving. According to Google/SOASTA Research, when it comes to average load time for all elements on a mobile page, non-bounced session loaded in 4.5 […]

Virtual Becoming A Reality For Donor Involvement, Education...

Virtual Reality (VR) can create a social peer-to-peer dynamic at your annual gala, bringing a slice of gamification and competition among iPad-wielding major donors. VR doesn’t always have to be something that nonprofits trot out only for annual events. Best Friends Animal Sanctuary put a few hundred of its donors in VR headsets at its […]