Potential donors want to know about a nonprofit’s integrity and abilities, as well as its mission. State databases and charity evaluation websites make it easy to research before giving. One of every three donors does just that. Nonprofits that prove their legitimacy, accountability, and efficiency are more likely to get a gift.
Join Kevin Scally of Charity Navigator and Sharon Cody of Labyrinth, Inc. to learn how you can best provide donors with the information they want to know about your nonprofit:
Discussion:
- How donors conduct research on nonprofits
- What information donors review
- Which trust factors should be included on your website
- How to maintain and improve your Charity Navigator ratings