Once upon a time, TV advertising was beyond most nonprofit budgets. Now, great causes of all sizes can use connected TV and targeted digital advertising to reach new, lapsed, and upgradable donors alongside existing mail and email campaigns. Join Nicole Clemente from Save the Children, data guru Doug Kaczmarek from Moore, and connected TV expert Janet Tonner from DDTV as they show you:
- How programmatic media works.
- 3 key targeting strategies for acquisition, reactivation and cross-channel campaigns
- How co-ops can enhance targeting for more effective campaigns
- How charities have effectively harnessed these media to increase fundraising results including case studies