Kevin Limongelli, Executive Creative Director at Data Axle, believes nonprofits should take a data-driven approach to their creative (artwork, design, and concept) in 2023 to make a deeper connection that can help you hit your fundraising goals.
Data-driven creative means building creative based on learnings from your donor data and previous campaign data insights with highly personalized messaging that will improve engagement.
Attendees of this session will learn how to:
- – Anticipate your donors’ next gift
- – Design for your segmented audiences
- – Create a data-informed omnichannel strategy
Speaker: Kevin Limongelli, Executive Creative Director at Data Axle
