From Good to Great: Elevating Your Nonprofit Story with Data and Performance Metrics
From Good to Great: Elevating Your Nonprofit Story with Data and Performance Metrics

As a dynamic nonprofit, it is critical to understand the dynamic environment that we are in and how to best navigate to ensure sustainability for your organization’s mission and impact. In this webinar, we will discuss how you can adapt to sustain and grow your nonprofit’s funding for greater impact. How do you leverage your data and performance metrics to better tell your story? How do you build engagement with donors to prioritize your mission?
We’ll share some best practices, along with specific examples of how you can elevate your story to all generations of prospective donors to help strengthen sustainability for the long term.

Join us to:

  • Map your navigation for the new normal
  • Explore the latest giving trends
  • Learn how to leverage your data to track and share your performance and impact
  • Get best practices around sharing your story to gain greater engagement


  • Joan Benson, Senior Director Nonprofit Industry Marketing (Sage Intacct)

Joan Benson has 20+ years of combined experience in technology, publishing and consumer products. As director of nonprofit industry marketing for Sage Intacct, Joan focuses on understanding the needs of nonprofit organizations by creating solutions, support, and best practices that help ensure they achieve their mission.

Prior to Sage Intacct, Joan worked as a product marketing manager at Sage Software where she spearheaded product positioning, messaging and launches, and served as the market intelligence expert. She has supported and worked with nonprofits, serving as director of marketing at David C. Cook Publishing and senior product manager at Group Publishing.

Joan holds a Bachelor of Business Administration from Baylor University – Hankamer School of Business. She regularly speaks at nonprofit conferences and events, and contributes articles and white papers on nonprofit best practices.

Stream this webinar here!