Digital Media Spending in the NonProfit Sector – Results of a Landmark Study

New, exclusive, national research shows internal confusion at nonprofits regarding spending on traditional versus digital media and who is responsible for budget, execution on plans and tracking the various data. We’ll take a deep dive into media spending for fundraising and advocacy and suggest pathways to more effective use of money.

Join Paul Clolery, editorial director of The NonProfit Times, Jessica Kirsche, digital marketing manager of The Nature Conservancy, and Roger Hiyama, senior vice president at Wiland, as they review the often counter-intuitive results of new research into digital versus traditional media spending by nonprofits and the tracking of those donors once they arrive.

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