Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving More Online

A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. Why is your website confusing your current donors? Why is it turning off potential donors? It could be cognitive load, a phrase used to describe an overabundance of information. Or maybe your donation form isn’t optimized, making it difficult to move through the donation process. It could even be that you just haven’t given them enough reasons to care.
 
In this session, we’ll explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. We’ll also include a handy Website Self-Evaluation Kit to help you identify your current website challenges and understand how to fix them. The Kit includes suggestions for quick fixes for your donation forms, homepage and hero content.
In this practical session full of takeaways, we’ll explore:

  • How to write clear hero messages that encourage donors to engage with you
  • How you may be creating confusion through your messaging, user experience and/or donation form (and how to fix it)
  • Tactical tips for quick website fixes that result in immediate improvements

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