This episode of Fresh Research tackles the options when it comes to donors appeals. Should your appeal take aim at the donor and benefits to them, or instead remind them how their gift would benefit the community? John List, the Kenneth C. Griffin Distinguished Service Professor at the University of Chicago collaborated with James J. Murphy… Continue reading Episode 24: Appeals to Donor Benefits Versus Recipient Benefits
Thanking donors for their gifts may be the right thing to do but does it lead to more gifts or bigger donations in the future? A thank you call to a donor for their gift may be just polite and considered the right thing to do but a recent study suggests that they won’t impact… Continue reading Episode 23: Do Thank You Calls Increase Charitable Giving?
#GivingTuesday will be here before you know it. The Tuesday after Thanksgiving — this year, Dec. 3 — is when the charitable sector has come together to help offset the consumerism of Black Friday and Cyber Monday. #GivingTuesday last year was responsible for raising an estimated $400 million. That figure has grown each year since… Continue reading Episode 21: #GivingTuesday
The number of taxpayers who itemized last year has been in steep decline, according to the latest Internal Revenue Service (IRS) data. Why? And why is that important? Well, most charitable giving in the U.S. comes from itemizers. The Tax Cuts and Jobs Act of 2017 nearly doubled the standard deduction. Fewer than 1 in… Continue reading Episode 20: Effects of Tax Reform on Itemizers
Giving USA estimated that charitable giving in the United States was $427.71 billion overall in 2018, a less-than-1-percent increase over the $424.74 billion for 2017, according to preliminary estimates from “Giving USA 2019: The Annual Report on Philanthropy for the Year 2018,” released last month. Adjusted for inflation, giving was actually down 1.7 percent over the… Continue reading Episode 18: A Closer Look At 2018 Giving
Two researchers at Princeton University took a closer look at charitable donations to analyze how the philanthropic behavior of Millennials compares to earlier generations. “Are Millennials Really So Selfish? Preliminary evidence from the Philanthropy Panel Study” was published by Harvey Rosen, The John L. Weinberg Professor of Economics and Business Policy Emeritus at Princeton University,… Continue reading Episode 17: Are Millennials Really So Selfish?
The 13th annual M+R Benchmarks Study is chock full of data almost as far as the eye can see. That’s what happens when you analyze 4.4 million emails sent to 37.5 million email addresses, more than 7 million online gifts and $376 million raised, all from a variety of 135 nonprofits of all shapes and… Continue reading Episode 16: M+R Benchmarks Study
Waiting a month to ask for a gift decreases the likelihood of a donation by 30 percent. That’s according to research on positive reciprocity that looked at more than 18,000 donation solicitations by a university hospital system. “Field study of charitable giving reveals that reciprocity decays over time” was published by Judd Kessler, associate professor… Continue reading Episode 15: Reciprocity Decays Over Time
Donor-advised funds (DAF) have become one of the fastest-growing vehicles for philanthropy in the past decade. They also have become a lightning rod in the debate about charitable giving, described by skeptics as a “Wall Street takeover of charity.” Other critics argue that that donors can receive a tax deduction for contributions to their DAF account but the… Continue reading Episode 14: Donor-Advised Fund Grants During Recessions
Two of the two largest data and information nonprofit organizations in the United States announced a merger on Feb. 1. The Foundation Center and GuideStar will become Candid after almost two years of discussions on a merger that has its origins at least a decade in the making. Brad Smith, president of the Foundation Center, will be president of Candid,… Continue reading Episode 13: Anatomy of a Mega Merger