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Episode 15: Reciprocity Decays Over Time

Waiting a month to ask for a gift decreases the likelihood of a donation by 30 percent. That’s according to research on positive reciprocity that looked at more than 18,000 donation solicitations by a university hospital system. “Field study of charitable giving reveals that reciprocity decays over time” was published by Judd Kessler, associate professor… Continue reading Episode 15: Reciprocity Decays Over Time