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Episode 24: Appeals to Donor Benefits Versus Recipient Benefits

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This episode of Fresh Research tackles the options when it comes to donors appeals. Should your appeal take aim at the donor and benefits to them, or instead remind them how their gift would benefit the community? John List, the Kenneth C. Griffin Distinguished Service Professor at the University of Chicago¬†collaborated with¬† James J. Murphy… Continue reading Episode 24: Appeals to Donor Benefits Versus Recipient Benefits