Tag Archives: hospitals

Episode 15: Reciprocity Decays Over Time

April 17, 2019       The NonProfit Times       [post_view]       0
Episode 15: “Field study of charitable giving reveals that reciprocity decays over time”

Waiting a month to ask for a gift decreases the likelihood of a donation by 30 percent. That’s according to research on positive reciprocity that looked at more than 18,000 donation solicitations by a university hospital system.

Shopping cart

Shipping and discount codes are added at checkout.