Of all the critical tasks nonprofits tackle in pursuit of their mission, fundraising is one of the most important and challenging—and it’s changing as constituents desire more customized engagement and interaction with the nonprofits they support. Today’s donors want to build relationships with nonprofits that earn their trust, make it easy to give, and provide ongoing reasons for their continued participation.
Both new and current donors are no longer content with simply making gifts; they care deeply about the causes they support and want to know what the actual outcomes of their charitable donations are. Yet, neglecting to share progress is one of the more common errors nonprofits make when they interact with prospects and donors. For many constituents and donors, a key factor in developing a trusting, satisfying relationship with a nonprofit is being known and appreciated as individuals, not as anonymous funding sources.
Technology should play a key role as nonprofits evolve their fundraising and donor management strategy and deepen their constituent relationships. But for many nonprofit team members, it can be difficult to find the time to workshop how to best modernize their technology to meet donors’ preferences. Consequently, established donor engagement strategies and diverse funding sources—along with the disparate, legacy software tools that help manage them—continue to make it challenging to transform fundraising.
Microsoft Tech for Social Impact empowers nonprofits to accelerate their missions with technology through grants, discounts, and training. To learn more about how Microsoft can help modernize, streamline, and personalize your donor relations, download the e-book.
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