#GivingTuesday will be here before you know it. The Tuesday after Thanksgiving — this year, Dec. 3 — is when the charitable sector has come together to help offset the consumerism of Black Friday and Cyber Monday. #GivingTuesday last year was responsible for raising an estimated $400 million. That figure has grown each year since the first #GivingTuesday in 2012, eclipsing $1 billion in giving overall.
But does #GivingTuesday cannibalize year-end or other giving? Is it just moving donations from the end of December to the beginning? And with the crush of nonprofit messages spewing forth on social media, email and elsewhere on #GivingTuesday, is it worth your nonprofit’s time and effort to try to break through all that noise?
Woodrow Rosenbaum, data and insights lead at GivingTuesday.org, joins this month’s episode of Fresh Research to answer some of those questions. GivingTuesday. org, which split off as its own independent nonprofit this year, put some data behind the arguments, with #GivingTuesday By The Numbers.
“It looks a lot like a natural disaster with respect to donation behavior,” Rosenbaum said. “People give more and that lift has been increasing year over year and it’s sustained. So this does generate a net lift on donations, without cannibalizing the rest of the year,” he said.
Organizations that participate in #GivingTuesday don’t just do better on the day, they do better on the entire month of December, according to Rosenbaum. “There’s a big, big advantage to starting your campaign on Giving Tuesday.” Matching gifts also do better on the day, he said, adding that starting early is better and provides for a longer giving season.
“Your donors are going to be asked. Do you want to be part of that conversation or not? The answer is messaging,” Rosenbaum said. “You need to go out with something that’s compelling and authentic and nonprofits have lots of opportunity to do that.”
This episode of Fresh Research tackles the options when it comes to donors appeals. Should your appeal take aim at the donor and benefits to them, or instead remind them how their gift would benefit the community? John List, the Kenneth C. Griffin Distinguished Service Professor at the University of Chicago collaborated with James J. Murphy […]
Thanking donors for their gifts may be the right thing to do but does it lead to more gifts or bigger donations in the future? A thank you call to a donor for their gift may be just polite and considered the right thing to do but a recent study suggests that they won’t impact […]
About $1.60 of every $100 in charitable giving in the United States goes to an organization exclusively dedicated to women and girls. A new report estimates that more than 45,000 nonprofit organizations are dedicated to women and girls and receive about $6.3 billion in charitable contributions. That makes up about 3.3 percent of all charities […]
#GivingTuesday will be here before you know it. The Tuesday after Thanksgiving — this year, Dec. 3 — is when the charitable sector has come together to help offset the consumerism of Black Friday and Cyber Monday. #GivingTuesday last year was responsible for raising an estimated $400 million. That figure has grown each year since […]
The number of taxpayers who itemized last year has been in steep decline, according to the latest Internal Revenue Service (IRS) data. Why? And why is that important? Well, most charitable giving in the U.S. comes from itemizers. The Tax Cuts and Jobs Act of 2017 nearly doubled the standard deduction. Fewer than 1 in […]
The nonprofit sector employs some 12.3 million people and accounts for more than 10 percent of the workforce in the United States. Payrolls exceed that of construction, finance and transportation. The number of nonprofits has increased by almost 75 percent between 2000 and 2016. There are 1.425 million nonprofits in the United States, including almost […]
Giving USA estimated that charitable giving in the United States was $427.71 billion overall in 2018, a less-than-1-percent increase over the $424.74 billion for 2017, according to preliminary estimates from “Giving USA 2019: The Annual Report on Philanthropy for the Year 2018,” released last month. Adjusted for inflation, giving was actually down 1.7 percent over the […]
Millennials often get blamed for killing entire industries, from cars and diamonds to malls, fast casual restaurants and cable television. Apparently, they spend so much on avocado toast that they can’t afford a mortgage (or that could be the result of their crushing college debt and coming of age in the Great Recession). But Millennials […]
The 13th annual M+R Benchmarks Study is chock full of data almost as far as the eye can see. That’s what happens when you analyze 4.4 million emails sent to 37.5 million email addresses, more than 7 million online gifts and $376 million raised, all from a variety of 135 nonprofits of all shapes and […]
Waiting a month to ask for a gift decreases the likelihood of a donation by 30 percent. That’s according to research on positive reciprocity that looked at more than 18,000 donation solicitations by a university hospital system. “Field study of charitable giving reveals that reciprocity decays over time” was published by Judd Kessler, associate professor […]
Donor-advised funds (DAF) have become one of the fastest-growing vehicles for philanthropy in the past decade. They also have become a lightning rod in the debate about charitable giving, described by skeptics as a “Wall Street takeover of charity.” Other critics argue that that donors can receive a tax deduction for contributions to their DAF account but the […]
Two of the two largest data and information nonprofit organizations in the United States announced a merger on Feb. 1. The Foundation Center and GuideStar will become Candid after almost two years of discussions on a merger that has its origins at least a decade in the making. Brad Smith, president of the Foundation Center, will be president of Candid, […]
More charitable giving than ever is coming from high-income households while the donor universe has been shrinking for years. Those are some of the concerns identified in “Gilded Giving 2018: Top Heavy Philanthropy and Its Perils to the Independent Sector and Democracy.” Chuck Collins directs the Program on Inequality and the Common Good at the […]
Part 1: Robert Grimm & Nathan Dietz Where are America’s volunteers? That’s literally the question posed, and answered, by a new study from the Do Good Institute at the University of Maryland’s School of Public Policy: “Where Are America’s Volunteers? A Look At America’s Widespread Decline in Volunteering in Cities and States.” Robert Grimm, director of the Do […]
Part 1: Libbie Landles-Cobb Only about half of nonprofits surveyed agreed that their executive team communicates to others. Two-thirds agreed that their teams focus on the right work or use their time effectively. Now, that’s not Michael Scott-level executive management but it could use some work. The Bridgespan Group has come up with what it calls […]
Your browser does not support the audio element. Part 1: Jason Coupet and Jessica Haynie Nonprofit overhead seems to be the most popular way to evaluate nonprofits, although even watchdogs that made program and expense ratios a focus are trying to come up with other ways to measure an organization’s effectiveness. Jason Coupet, assistant professor […]
Your browser does not support the audio element. Part 1: Rebecca Nesbit and Laurie Paarlberg Hardly a day goes by when someone isn’t questioning whether there are too many nonprofits in the United States. True, there are more than 1.5 million organizations, twice as many as two decades ago, but a group of researchers looked […]
Your browser does not support the audio element. Some 10,000 Baby Boomers will turn 65 every day for at least the next decade, and those older than 65 already represent about 15 percent of the total population. With that in mind, the Women’s Philanthropy Institute (WPI) released “How Women & Men Give Around Retirement” to help the […]
Your browser does not support the audio element. Online fundraising trends continue to point to growth within mobile, so it’s not a surprise to see another study confirming what’s been happening of late. “The State of Modern Philanthropy: Examining Online Fundraising Trends,” from San Diego, Calif.-based Classy, examines data from more than 3,500 organizations and more than […]
Your browser does not support the audio element. A flurry of natural disasters, a booming stock market and strong economy, and more mega gifts all contributed to another record year for charitable giving in 2017. Charitable giving in the United States hit another record, cracking the $400 billion level for the first time ever. Giving […]