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Tech Is Driving Millennials’ 10 Traits...

After a decade of studying, the Millennial Impact Project (MIP) has identified 10 traits that characterize how young people approach causes and engagement. “The Millennial Impact Report: 10 Years Looking Back: Insights from 10 years of research working in partnership with young Americans on causes today and in the future” (#MIR10) was researched by Achieve, […]

Costs Stable, Flexibility Pushes Payment Systems...

It’s something that can easily be taken for granted. You swipe your credit card and you get the benefit of a product or some goods or services within seconds. Perhaps it’s a virtual Rube Goldberg machine whirring behind the scenes within that little kiosk or credit card terminal. Or maybe you’re now as convinced as […]

Nonprofits Stack Up Well In Email...

Nonprofits enjoyed higher-than-average email open rates last year compared with other industries but were in line with other email metrics, according to a survey of millions of campaigns in 2018. Campaign Monitor analyzed more than 30 billion emails sent across 4.2 million campaigns in 2018, breaking out specific industry averages overall as well as by […]

Survey: AI Use Among Nonprofits Still In Infancy...

Artificial Intelligence (AI) still has a way to go to make it into the mainstream for nonprofits, according results of a new survey. Some 15 percent of respondents at nonprofits report using AI in their advancement efforts but almost three-quarters of those surveyed said they’re still in the research phase or have no plans for […]

4 Ways To Livestream Your Events...

Livestreaming fundraising is just like an old-fashioned donor event – except online. Supporters and donors raise money for your organization but it all takes place live on the Internet. Marc Almanzor, manager of development systems at Doctors Without Borders/Médecins Sans Frontières (MSF), presented “Livestreaming: Putting the Fun in Fundraising” during the 14th annual Bridge to […]

Toxic Emails...

How to prevent your list from getting crushed Con artists. Bots. Identity thieves. Disreputable marketers. Each time you open your email inbox, you’re making yourself vulnerable to a range of threatening entities like these -- all vying to take advantage of you via spam mail. Major Internet service providers (ISPs) like Gmail, Outlook and Hotmail […]

Spam Costing Nonprofits Up To $100 Million...

The nonprofit sector could be losing out on almost $100 million in donations through email appeals because of spam, or an average of almost $21,000 for a charity, according to an annual study of email. The EveryAction 2019 Email Deliverability Benchmarks Study estimated that the average email spam rate for nonprofits fell to 20.18 percent […]

Study: Desktop Reigns Supreme For Online Web Visits And Giving...

Users on mobile devices made up almost half of web traffic to nonprofit websites last year but gained on share of transactions and online revenue to desktop users. The 48-percent share of nonprofit web traffic by mobile devices increased by 2 percent in 2018 but the share of online revenue was up 15 percent, accounting […]

VR And A Donor’s 360-Degree View...

Virtual Reality (VR) might sound as if it’s a super high-tech futuristic concept only for those who can afford it. In reality, VR can be a simple concept, even for nonprofits. And it doesn’t have to be saved like your good china either, only taken out of its bubble wrap for special occasions or high-production […]

Remote Desktop Protocol...

Security challenged when logging in from the road RDP are three letters that create significant debate among network administrators, security experts and analysts. Remote desktop protocol (RDP) provides a graphical interface when used to connect to another computer over a network connection for remote administration. It is often used for working remotely and providing IT […]