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Hello, I Must Be Going...

What should a nonprofit do when sustainers lapse? Get them back, of course. Kristina Williams, senior manager, membership, for Washington, D.C.-based Human Rights Campaign (HRC), shared some perspectives during a session titled “Sustainers: Everyone Wants Them But How Do You Get Them?” (#19ntcSustainers) at the recent 2019 Nonprofit Technology Conference (#19NTC) in Portland, Ore. Washington, […]

Data Shows Donors Recurring Faster Than Expected...

In an age of shrinking donor universe, recurring donors have become the holy grail of fundraising, more valuable than most any other type of donor. A new report indicates that they might be even more valuable than just their monthly gift and fundraisers might not have to fear reaching out too often to ask. Almost […]

Recognizing And Avoiding Fundraiser Burnout...

Burnout is prevalent among fundraisers. There are statistics showing that in some cases a fundraiser lasts barely more than a year on a position. There are signs of burnout, or not burning out. Danielle Collins, ACC, NBC-HWC, a wellness coach, nonprofit consultant and head of Primavera Consulting in Sacramento, Calif., walked attendees through the signs […]

6 Ways Of Beating The Stress Of Donor Acquisition...

Donor acquisition is a stressful initiative for many nonprofit fundraisers. Organizations often operate from a position of scarcity and acquisition efforts tend to be costly with less-than-inspiring returns on investment. Where there is difficulty, however, there is also opportunity. Tough margins mean that every little improvement can make a big difference. With that challenge and […]

Donor Mistrust Is Growing Abroad...

It seems nonprofits in the United States aren’t the only charities with trust issues. A BBB Wise Giving Alliance survey last year found that only 15 percent of donors expressed strong confidence in charities’ ability to deliver on their promises. And, while 73 percent of U.S. respondents said it was very important to trust a […]

Your Donors: 3 strategies to build multichannel relationships...

Multichannel donors — those who give to your nonprofit in more than one way — believe in the work you’re doing. They follow your organization closely and support you in every way they can. They give online through your website and emails. They like and share your social media posts. They attend your fundraising events, […]

Combined Federal Campaign Continues Funding Freefall...

Workplace giving by federal employees through the Combined Federal Campaign (CFC) declined for the ninth consecutive year, down 11 percent in 2018. Pledges totaled $90.2 million while volunteer time was more than 116,000 hours, valued at $2.7 million, for a total equivalent of $92.9 million, down from an aggregate $104.3 million in 2017. The drop […]

Direct Response: Your Messages Doesn’t Have To Woof...

Few people can resist saving a puppy. What happens when your organization doesn’t lend itself to something with floppy ears or little kids playing with an 8-week-old basset hound? You can still make a solid case for support via direct response fundraising without those two cute elements. Some examples were discussed during a session titled […]

One Size Rarely Fits All...

Finding donors and revenue hiding in plain sight Donor acquisition is a critical component of any healthy program, regardless of your organization’s size. But the past few years of the disruption economy have taken their toll on this effort. Rental and exchange lists are smaller, and, suppressions are increasing for most organizations, resulting in fewer […]

Who Are You?...

Branding must be part of the fundraising mix Marketing support often gets the short-end of the budgeting stick at nonprofits, and whatever funds marketing efforts do receive are typically allocated to support fundraising campaigns. Moreover, it is difficult to find funders willing to fund marketing, let alone efforts focused on raising brand awareness. ✓ MEASURE. […]