Why bother with individual donors, those people who make small contributions?
You do it because if you get enough of them, their donations add up, big.
During a recent fundraising conference, Lynn Boardman of Harvey McKinnon & Associates and Paul Klein of Indspire, an Indigenous-led nonprofit in Canada, talked about the benefits of building a base of individual donors, using Indspire, which gets 60 percent of its funding from individuals, as an example.
They emphasized the following steps:
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