Ding! While hearing your cell phone go off every thirty seconds can get under anyone’s skin, it is truly a sign of the mobile world we are now living in, and smart nonprofit leaders will readily embrace it.
During a session at the Bridge to Integrated Marketing and Fundraising Conference in National Harbor, Md., digital expert Nick Allen and Lara Koch from the Humane Society of the United States have a talk on how fundraisers can best utilize mobile technology to build a stronger user base and to improve the bottom line.
In “How Mobile is Changing Everything – and How You Can Use It To Build Your Base, Raise Money, and Raise Hell,” the pair addressed why mobile accessibility is important and how your organization can best embrace it:
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