All a nonprofit needs is passion, right? Well, it helps, but a balance sheet in the black never hurts either.
The executive director of the Colorado AID Project from 2001 to 2008, Deirdre Maloney tackles this fallacy in her new book, “The Mission Myth: Building Nonprofit Momentum Through Better Business.”
Now the founder and president of Momentum in San Diego, Calif., Maloney offers a variety of tips and suggestions in explaining the Four Ms for optimal results: management, money, marketing and measurement.
When it comes to recruiting staff, she had these suggestions:
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