As more people interact with nonprofits on their cell phones, fundraisers are looking for mobile-friendly ways to engage their donors. One fundraising method that’s growing in popularity is text giving. Nonprofits can put their supporters’ phones to good use, encouraging donors to make gifts by texting a keyword and donation amount to a shortcode. Recent advancements in text giving platforms let donors give more than the $5 or $10 donations supported by legacy text giving programs, and nonprofits can get their money in days, not weeks.
But the rapid advancement of text giving platforms means that, while text giving is growing in popularity, few resources exist for nonprofits who want to learn the best practices of running a text giving campaign. Many fundraisers find themselves learning the best ways to promote text giving by trial and error, which (while valuable) can cost them time and money. In an industry where every interaction with a donor can result either in a lapsed or a continuing relationship, it can be hard to justify trying an unfamiliar fundraising method that isn’t backed by a solid collection of best practices.
Luckily, Qgiv has been able to compile the experiences many of our clients have with text giving and look for trends in their most successful text giving campaigns. We’ve discovered that a few elements like keyword choice and promotion methods can make or break a campaign, and we’ve compiled the resulting best practices in a five-part “Text Giving Crash Course” designed to give fundraisers the knowledge they need to run a great text giving program.
The Text Giving Crash Course includes five parts, each centered on important elements of a text giving campaign. It covers:
Since no two nonprofits are exactly the same, each fundraiser can apply the best practices in their own unique way. But having a solid base of fundamentals helps ensure a campaign runs as smoothly as possible.
If you’ve considered using text giving or are actively running a campaign, take a look at the course! All the fundraising advice it includes is based on patterns of success we’ve seen from thousands of clients over the last 10 years. Text giving isn’t going away any time soon; now’s the time to get good at it!
If you’re interested in starting a text-giving campaign, let’s talk! Qgiv’s online fundraising platform includes a text giving feature that many of our clients are using with great success. You can either contact us here or give us a call at 888-855-9595 – we promise you’ll talk to a real person and not a machine!
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