Sponsorships generally mean that there is something of value for all participants, the person writing the check and the nonprofit receiving it. These are business deals, and they must be viewed as such from the very beginning.
Speaking during the Association of Fundraising Professionals (AFP) International Conference on Fundraising, Shaun G. Lynch of Adventum Philanthropic Marketing reminded nonprofit leaders that sponsorships must be negotiated as business deals. With that in mind, Lynch emphasized the key negotiating points of a sponsorship deal:
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