Getting the word out is very important, but getting the word out clearly and correctly is of even more importance. A lack of clarity can cause miscommunication and, even worse, be seen as an attempt to conceal wrongdoing.
During its International Conference on Fundraising, the Association of Fundraising Professionals (AFP) reminded members of its ethical standards. Those standards include a lot, including presentation of information.
The AFP’s standards on presentation of information include the following:
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