Creating a relationship with your corporate sponsors is like building a burrito: you can’t put one thing in it and call it a day, especially if the ingredient is gassy.
Filling your corporate sponsorship burrito with different benefits and knowing exactly what you can and can’t put in it creates the perfect recipe for success and doesn’t leave your sponsors with a bad taste in their mouth. Differentiating between corporate sponsorship and advertising can be the key to making the most of corporate interest and avoiding headaches during tax season.
During session at the Bridge to Integrated Marketing and Fundraising Conference, Shiree Skinner, director of resource development at Habitat for Humanity of Northern Virginia, spoke regarding the key differences between sponsorship and advertising. In “Corporate Sponsorships: Nonprofit Donation vs. Corporate Marketing,” Skinner noted that:
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