Relationships, they can be so rewarding and yet so fraught with troubles. For nonprofits, relationships can be extremely rewarding on many levels.
During a session at the Bridge to Integrated Marketing Conference at National Harbor, Md., Jeff Schreifels of the Veritus Group and Chaz Watson of The Salvation Army said that one level that can be quite helpful for establishing a relationship is that of organization and the mid-level donor. It can be a lasting, happy, soul-enriching experience, for everyone who is involved.
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.