Great ideas fail for many reasons, but great ideas also succeed, often greatly.
During the Association of Fundraising Professionals International Fundraising Conference, Kerry-Ann Powell of The Harvest Group outlined the success found by the Martin Luther King Jr. Memorial Foundation in its fundraising effort to build a monument to the civil rights giant. Success, as in $127 million to build and dedicate the monument, direct mail of $1 million per year and $90 average gift.
Powell said fundraisers did well by focusing on strategic problem solving, drawing guidance from the PUDDIE method of strategy formulation.
It looks like this:
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