Donations of any size are welcome, but receiving a donation from what is called a Society Donor, those who make big donations, can be especially helpful in the fundraising enterprise.
During the 2013 Blackbaud Conference for Nonprofits, George Durney and Page Bullington of Marquette University discussed the concept of earning the society donor, a careful, dedicated program of cultivation. Durney and Bullington based their remarks on surveys taken at 12 institutions of higher learning over a 20-year period. They offered the following reminders:
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.