Engaging can mean many things, from financial support to helping spread word about an organization or mission. It can also mean volunteering, and sometimes enlisting volunteers can benefit from a strategic approach as much as fundraising can.
In her book “Diversity and Philanthropy,” Lilya Wagner discusses volunteering by Hispanics, which she says is growing, although it needs to be addressed on its own terms, in part because of what she sees as a perception that Hispanics are poor at volunteering.
Quoting experts, she writes that establishing formal volunteering programs in ways suitable for Hispanic cultural characteristics is paramount, and it naturally enhances a nonprofit’s community outreach and influence. Further, trying to engage volunteers from a Hispanic background requires the personal touch, and Wagner offers the following suggestions:
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