Prospecting is a much more sophisticated process now than just five years ago. It can also pay off when you find the correct formula.
During an Association of Fundraising Professionals Conference on Fundraising, panelists Helen E. Brown, Jennifer Filla and Debbie Sokolov said that fundraising can be improved through prospect research, and that consists of three main components: data analytics, relationship management and donor research.
Looking more closely, they are:
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