Toronto: Home of a venerable hockey team, a frustrating baseball team and a loose-cannon former mayor. But, it turns out that Toronto is home to more than the Maple Leafs (hockey), the Blue Jays (baseball) and Rob Ford (crack-using former mayor).
During the 2104 Association for Healthcare Philanthropy (AHP) International Conference, Doug Norris of Environics Analytics and Grant Stirling of SickKids Foundation said that SickKids improved its financial performance steadily from 2002 to 2014 by focusing on cultural communities. This meant learning that 75 percent of the Greater Toronto Area (GTA) is first or second generation.
By learning more about that varied background, fundraisers were able to discern that:
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