Hospital fundraisers have found that patients who are grateful for the care (or healing) they or their loved ones received can be very generous. The trick lies in channeling that generosity, and suffice it to say that a doctor using one hand to take a pulse and the other to take a donation is not the way to go.
During the 2014 Association for Healthcare Philanthropy (AHP) International Conference, Gail D. Rudolph of the Sequoia Hospital Foundation offered advice about making the most of patient gratitude, reminding the audience that thanks can be manifest in both donation and referrals. In addition, good feeling can actually help the patient during recovery.
Rudolph advised listening for the following expressions of thanks from patients or their families:
With that in mind, Rudolph offered the following tips for maximizing patient gratitude:
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