“You should only say, ‘we don’t have the budget,’ if you’re trying to get out of something gracefully,” said Louise Moore, controller at Vestal, N.Y. marketing firm Cull Martin and Associates. “You should set your budget up to do things you want.”
That was Moore’s message to attendees of the National Catholic Development Conference (NCDC) 2013 conference in Grapevine, Texas, last month. Moore spoke in a session about the importance of annual budgets and strategic plans.
When outlining a strategic budgeting plan, Moore said you should be asking yourself seven questions:
“Actionable and measurable objectives are the foundation of strategic planning,” said Moore. Goals are long-term, and objectives are the smaller milestones you must meet in order to achieve your goals, she explained. Having your mission statement handy when drafting your strategic plan and budget will help keep you on track, and any items that don’t advance your organization’s vision statement should be left by the wayside, she said.
As we celebrate our 36th year, NPT remains dedicated to supplying breaking news, in-depth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively.