Securing major gifts can involve a tricky balancing act of demonstrating respect for the major gifts prospect at the same time as feeling pressure to close the deal.
Much can depend on personalities, making it difficult to find one-size-fits-all approaches, but there are certain strategies that have worked well.
During the 2014 Association for Healthcare Philanthropy (AHP) international conference, Jan Wood of the Anne Arundel Medical Center and Doug Hutchings of Bentz Whaley Flessner outlined the approach the medical center has taken for landing those big-time donations. They emphasized the following:
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