You don’t have to be in the midst of a campaign to take advantage of Kent Stroman’s annual fund tips. “Everyone’s in a campaign,” said Stroman, of the Institute for Conversational Fundraising in Tulsa, Okla. “You can apply some strategies we think are reserved for major campaigns every day.”
Stroman stressed the importance of a plan during the recent Association of Professional Fundraisers 2014 International Conference on Fundraising. The eight components of a good plan are:
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