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8 elements of mission-driven ventures

Although mission is an integral element of the nonprofit sector, a new concept has arisen, known as mission-driven, which means organizations or drives are relying on “earned” income rather than the more traditional sources.

In his book “The Mission-Driven Venture” Marc J. Lane urges readers to remember that good intentions alone will not make an enterprise successful. He argues that anyone thinking of starting a mission-driven venture should be able to answer the following questions:

  • Is it likely that enough people would pay enough for the product or service the organization wants to sell to cover costs?
  • Are you confident that this venture would drive positive social change?
  • Is the venture one that might be scaled up?
  • Do you know enough about the industry being entered, or would there be a need to recruit expensive talent?
  • Do you have relationships with partners or networks that might provide a “natural advantage?”
  • Do you have the interest and ability to run such a business?
  • Are you excited to take the challenge on, stay focused, and motivate others, even when success eludes you?
  • If you are part of a team, does each member understand their roles, demonstrate the competency and commitment to meet responsibilities and work well with other team members?

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