Although mission is an integral element of the nonprofit sector, a new concept has arisen, known as mission-driven, which means organizations or drives are relying on “earned” income rather than the more traditional sources.
In his book “The Mission-Driven Venture” Marc J. Lane urges readers to remember that good intentions alone will not make an enterprise successful. He argues that anyone thinking of starting a mission-driven venture should be able to answer the following questions:
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