The bottom line for a case statement is: the bottom line. Did it get the job done?
During the Bridge to Integrated Marketing Conference at National Harbor, Md., Jennifer Broome of Nuclear Threat Initiative (NTI) and Suzanne Burrows of Bishop John T. Walker School for Boys (BWS) said that process is as important as the final case statement.
They emphasized the idea of engaging key stakeholders. They also highlighted the following:
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