But first a word from our sponsor ….
As many fundraisers have learned, sponsors very often want to have many words, including the first, the last and most of the ones in between.
During the recent Association of Fundraising Professionals’ international conference, Shaun G. Lynch, president of Adventum Philanthropic Marketing in Quebec, said that sponsorships can pay big dividends, but those on the nonprofit side must remember that businesses are very much out to make a profit. They are businesses doing business.
When it comes to negotiating sponsorship deals, Lynch offered the following key points:
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