People with a lot of money can be a great source of support for nonprofit causes. That does not mean, however, that they can be taken for granted, either as a never-ending fountain of cash or as people who know all there is to know about charitable giving.
During the 2014 International Fundraising Congress (IFC), consultant Richard Radcliffe said that, although High Net Worth Individuals (HNWI) have a lot of net worth, they could also be difficult to secure as legacy donors. This is because:
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