Solicitation of major donors is not for the faint of heart. It might not even be for many of the strong of heart, or even those in between.
Difficult or not, it must be done, and during the Association of Fundraising Professionals (AFP) International Conference on Fundraising, Jill A. Pranger of Pranger Philanthropic and Steve Smith of St. Ann’s Community Foundation offered advice about the delicate task of asking major donors for their major donations.
To begin with, fundraisers must ask themselves the following six questions about major-donor prospects:
They also recommended that major fundraisers remember ABCAM:
And finally, these bits of advice: Remember the people you’re serving; Advance thinking is necessary and critical; It is OK to make mistakes; Find your phrase; Keep the conversation going; Have fun; Celebrate; and, Do it again.
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