In the age of GoFundMe, Kickstarter, and IndieGoGo, people donating to other people rather than organizations is more prevalent than ever. Your organization can embrace this trend of “getting by with a little help from my friends” by turning donors into fundraisers with encouragement, motivation, and the right technology.
During a session at the Bridge to Integrated Marketing and Fundraising Conference in National Harbor, Md., Caryn Stein, vice president of content and communications at Network for Good, Brandi Powell, director of development and community relations at Interfaith Works, and Mary Jo Bean, assistant director of development at Interfaith Works presented “The Secret to Turning Donors into Fundraisers.”
Some of the secrets they revealed were:
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