Older Gen Xers and Baby Boomers might gripe about “kids these days” but shying away from marketing towards millennials, could end up costing you in the long run.
Millennials, the generation born between approximately 1982 and 2004, are a bigger generation than the baby boomers and could be key to diversifying your donor base and preparing for the coming generation of donors.
During a session at the Bridge To Integrated Marketing and Fundraising Conference in National Harbor, Md., Rachel Clemens, president and founder of Creative Suitcase, and Heath Riddles, director of Elizabeth Christian Public Relations, discussed how your organization can appeal to this tech savvy group.
Their presentation titled “The Donors of Tomorrow: Effective Ways to Engage Millennials,” highlighted several tips for making your organization appeal to the younger generation:
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