While everyone wanted to be the line leader in kindergarten and Simon in “Simon Says,” many of us lose the desire to be the person others look towards as we grow older. Positive leadership makes or breaks an organization. Having the right people who know when to step up and when to let others be in charge creates more cooperation and more successful campaigns in the long run.
During a session at the recent Bridge to Integrated Marketing & Fundraising Conference in National Harbor, Md., Matt Brown, senior consultant, Schultz & Williams, Ed Zakreski, managing director, Roundhouse Theatre, and Caroline Cunningham, founding president, The Trust for the National Mall led “The Fundamentals of a Successful Campaign and Why Leadership Trumps Them All.”
The trio shared their experience and advice for creating a successful campaign with strong leadership. They included these five tips:
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