The opportunity is clear. The goal is firm. All the information has been assembled. Everyone is ready and raring to go. Now what?
When it comes to deciding what to do with all of it, Sandra M. Bates addressed the issue in her book “The Social Innovation Imperative.” Bates suggested the ideation portfolio, the overall plan for how the opportunities will be addressed. The portfolio is composed of a series of ideation strategies that are designed to address opportunities systematically, along various platform and time horizons and to address various stakeholder criteria.
Each strategy is defined by several factors:
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