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Fundraisers might not think they have much to learn from George Orwell, famous as the author of such books as “Animal Farm” and “1984.” But Ken Burnett, author of “The Zen of Fundraising,” thinks Orwell might have words of wisdom that could be of tremendous benefit.
Those words come not from either of the well-known novels but from Orwell’s essay “Why I Write.” The author explains his reasons for putting pen to paper, and Burnett thinks fundraisers can take a lesson from it, especially if they look past the desire to produce a work of art and focus instead on getting a message across.
Orwell wrote that he didn’t set out to produce a great work of art, but wrote from other motivations:
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