A show of hands: How many people heard the term “cause marketing” back when they were trying to use the family car to give that new driver’s license a workout? Yeah.
A term and concept that might have been unknown or exotic once upon a time is growing, and Karen I. Wu, a partner in Perlman & Perlman, LLP, believes that 2015 heralds a boom for cause marketing campaigns, with significant return on investment (ROI).
According to Wu, there are four major types, or structures, of cause marketing campaigns. They are:
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