No one can say where your next best donors will come from, so why would you not prepare for all contingencies and opportunities?
In Diversity and Philanthropy (Praeger, 2016), Lilya Wagner, Ed.D., CFRE, explores “identity-based philanthropy,” or the acceptance of the differences and the acknowledgment of identity preferences. “The beauty and the challenge of identity-based philanthropy is that there is much diversity — in practice, in approaches to generosity, in traditions, in cultural behaviors and more,” she wrote.
Finally, what an organization actually does for a particular ethnic group says much more than what the brand or image of that organization may convey. Serve first, and then ask for support.
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