A strong foundation is the beginning to building a solid house. No matter how great your curb appeal, cracks in your foundation will cost you big time next time you renovate. Fundraising is the foundation your organization is built on, and should be a priority when proposing organizational change.
At the recent Bridge to Integrated Marketing and Fundraising Conference in National Harbor, Margie Kim, chief philanthropy officer at The Trust for Public Land, Daniel Scarpelli, vice president for philanthropy operations at The Trust for Public Land, and Rebecca Girvin-Argon, vice president for development at The Montpelier Foundation led a session titled “REV IT UP! Fundraising as a Driver of Organizational Change (and Revenue.)” During this session, the trio used The Trust for Public Land as a case study and discussed the following:
- When making a case for support, avoid cluttered and confusing marketing materials. Provide information about the impact of your organization to differentiate from the idea that a new campaign is simply “business as usual;”
- Making consistent, strategic appeals contribute to steady growth and ongoing opportunities for donor engagement;
- Setting portfolio management guidelines and expectations along with using performance metrics keeps your information organized and accessible; and,
- Your new campaign should encourage diversified revenue from individuals, foundations, and corporate partners.