Fundraisers find discovery calls to be: difficult, very difficult, extremely difficult, horribly, and, excruciatingly difficult.
During the Association of Fundraising Professionals’ annual conference, John Greenhoe said that a survey of fundraising callers found the task of making discovery calls to be difficult or extremely difficult, or varied by fundraiser, to be the response from nine of ten people asked.
Difficult, unpleasant, pride-killing, whatever they are, they are necessary for fundraising.
Greenhoe said there is room for improvement, and that can come if callers are aware of the three most common mistakes, as well as tips he offered to help rectify the mistakes.
The mistakes and tips are:
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