Data-accelerated segmentation, network mapping and multiple-predictor models. Jeff Shuck, founder and CEO of Plenty, a consulting firm specializing in peer-to-peer fundraising, identified those three emerging trends in the peer-to-peer world during a session at Blackbaud’s annual Conference for Nonprofits in Nashville, Tenn.
Here is how he defined the trends:
Nonprofits are using technology to harness the human connection but Shuck warned that there is harm is thinking that technology can replace the person-to-person touch.
Traditional fundraising has a direct relationship with the donor and peer-to-peer is about passing that on to friends. “Peer-to-peer is about extending our reach,” Shuck said. “We deputize them. All of our stewardship models are built using that framework,” he said. That’s been “reset at bit” because of the Ice Bucket Challenge, which was shared through the ultimate shrine to peer-to-peer fundraising: Facebook.
“We obsess about how constituents are connected to us,” Shuck said. “In a world increasingly driven by peer-to-peer dynamics, how constituents are connected to one another matters a lot more,” he said. “It’s not about who you know; it’s about who they know.”
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