One of the tricky aspects of asking a major donor for a contribution is getting the amount right. Asking for too much can do serious short- and long-term damage. Fundraisers often find themselves getting burned by asking for too little.
During the Association of Fundraising Professionals’ annual conference, Patty Lonsbary of Bob Carter Companies and Louise Aspin of Toronto General & Western Hospital Foundation offered advice about asking for, and getting, the right amount from a major donor prospect.
They suggested the following:
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