Fundraisers can come from many areas, but nonprofit leaders often overlook one important area in which to find fundraising force — employees.
Management can view the workforce in many ways, not all of them positive, but the day-to-day running of an organization can blind its leaders to the potential of employees to do more than just match the wording of a job description.
At the Association of Fundraising Professionals International Fundraising Conference, Mark Hopkins, chief strategy officer of AAUW, said it is possible to integrate fundraising across and entire organization. Or, as he put it, 100 Employees = 100 Fundraisers. And, that’s while they’re still doing their jobs.
Hopkins said it won’t happen all at once, but if the effort is a sincere and consistent one, it will yield results. He offered the following points to ponder:
* The impetus for integrating fundraising across the organization can come from a manager, the CEO or elsewhere;
* An individual must lead the process;
* A systematic, planed approach is most successful;
* Give the whole thing some time. This is not like turning on a switch;
* Determine where you are;
* Identify allies;
* Recognize possible roadblocks;
* Draft a plan;
* Convince management and leadership; and,
* Practice perseverance.