UK Donors Keeping Their Data Private

Residents of the United Kingdom (UK) are as reluctant to give personal information to charities as they are to Internet companies and media firms, according to a report by KPMG and first reported in Charity Digital News.

The KPMG survey found that the general public has some pretty serious concerns regarding giving up their data. Of course, this comes on the heels of the General Data Protection Regulation that went into effect on May 1. Consumers were even reluctant to give up the information if they knew it would improve the quality of services provided by the organizations.

The survey of 2,000 UK residents by KPMG found that the public have significant concerns about trusting charities with their data, even if it is being used to improve the quality of support they can offer to vulnerable people.

Just 11 percent of consumers told KPMG that they would be willing to give their data to charities, even if it would improve services. That’s 45 points less than their willingness to give the data to the National Health Service in England (NHS), which barely cracked half of those surveyed at 56 percent. But, that NHS number is more than sharing data with banks (47 percent) and police (33 percent).

Charities did beat out Internet and media companies (both 8 percent) and political organizations (7 percent).

UK residents are particularly concerned about artificial intelligence (AI), with 51 percent of respondents mentioning it.